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Case.04

Strategy planning to enhance credit card business abroad

Supported a Japanese major financial institution for strategy planning in foreign credit card business

Background and Objective

・ The client has kept a steady growth with credit card service and foreign operation as it core business.

・ The client was hoping a further growth in market share by starting merchant acquiring business in Asia, which was expected to create synergies with existing foreign operation.

・ The project aimed at research/scoring of Asian 10 markets and strategy planning to start business in the chosen market.

Project Outline

Project Results

・ Completed both quantitative/qualitative analysis on respective market based on information open to public as well as interviews to industry professionals.

・ Ranked both current opportunity/medium-to-long term opportunity in targeted countries based on scoring from accurate facts.

・ For markets with higher potential, developed strategy optimized for up-to-date situation in local payment services.

Evaluate respective market scrupulously based on accurate facts, leading to truly effective and feasible strategy planning.

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