・ The client, building suboptimized sales channels so far, lacked the integration of customer data between online and offline channels.

・ The client was not successful in nurturing its customers due to the lack of definition of targeted customers for each sales channel and marketing strategy as a whole.

・ The client launched a project for e-commerce/corporate website renewal and development of membership relationship management system that would realize reciprocal customer transfer between shops and e-commerce with the integrated management of customer data and strengthen both customer analysis and the whole marketing strategy.

・ Clarified shortcomings of the current e-commerce/corporate website and customer demands for the websites, and contributed to the definition of “To-Be”.

・ Listed all the requirements necessary to realize “To-Be” on a Request for Proposal, and supported listing and selection of partners.